Process
INCLUSION AND COLLABORATION
Our process fosters teamwork and shared success
Active Listening
Listen and learn.
Collect stakeholder input and form a comprehensive understanding of the brand and business needs.
Insight Share-Out
This is what we heard.
Uncover and share insights that inform a clear understanding of brand opportunities Collect stakeholder input and form a comprehensive understanding of the brand and business needs.
Strategy and Framework Construction
This is what we’re doing.
Create a framework that defines the vision and frames design needs.
Action Plan
This is the road map that will guide us through every step of implementation. Connect the vision and strategy with an achievable plan that ensures on-time and on-budget delivery.
Project Definition / Strategy Definition
Identify the problem to solve and create a strategy for solutions
Strategic Concept Design Development
Apply strategic creativity to the brand opportunities Idea collection and collaborative brainstorming to bring the best design ideas to the top.Team facilitation and workshopping to gain consensus and alignment.
Design
This is the fun part, where we deliver the outcome of our strategy. Starting with designing a logo, websites, e-commerce platform, retail store, and digital experiences. Our designers are experienced, innovative, and apply a fresh approach.
01
Strategic Concept Design Development
Apply strategic creativity to the brand opportunities
Idea collection and collaborative brainstorming to bring the best design ideas to the top. Team facilitation to gain consensus and alignment. Workshop as necessary.
02
Concept Evaluation
Juxtapose the concept with the agreed-upon criteria.
- Logo and brand positioning:
Does it represent our story? - Experience design:
Does it deliver on the brand promise? - Retail concept: Is it unique to our brand?
Can it be built?
03
DESIGN
Apply the design concept
This is the fun part, where we deliver the outcome of our strategy. Starting with designing a logo, websites, ecommerce platform, retail store and digital experiences. Our designers are experienced, innovative and apply a fresh approach.
TESTIMONIAL
Jill has an incredible energy, passion and understanding for people. She led a large and varied team on our conceptual project and had an incredible knack for distilling all the detailed and rote information back to the core, vital human-centric elements that were needed for our hospitality venture. If your business somehow engages with people, then you want Jill on it!
MAX SEEL
Founder, Farm + Feed