PROJECTS

SELECTED PROJECTS

Our selected projects are featured below, highlighting the services rendered.

 

 

Bay Street Emeryville

Bay Street Emeryville has been freshly reimagined and redesigned with new shopping and dining destinations including a full-size grocer as well as a refreshed dining terrace overlooking the Bay.  As the owner’s rep and design consultants, we developed criteria to direct Bay Street design and development to:
  • Engaging events offering unique experiences to share with family and friends
  • Spaces featuring art installations in step with the diverse and creative community around us
  • Improved customer arrival experience including enhanced pedestrian/cyclist circulation plan
  • Create a vibrant community destination
  • Attract an exciting new tenant mix
  • Serve the daily needs of the neighborhood
  • Program day to night activation

    DESIGN STRATEGY, EXPERIENCE STRATEGY, BRANDING,
    VISUAL IDENTITY, SIGNAGE AND WAYFINDING, PUBLIC ART PROGRAM

    Marin Country Club

    Master Planning, Renovation, Maintenance building upgrades

    Richmond Country Club

    Maintenance facility upgrade, Short game practice facility design.

    Pristine Valley Golf Club

    Pristine Valley Golf Club, South Korea, 12th hole

    Wasatch Peaks Ranch Resort

    New mountain resort 18 hole golf course project director and construction manager.

    B8ta

    Retail designed for discovery. We created a space where shoppers can try the products out of the box. What started as an experimental store  has grown into a network of stores nationwide that together make up the largest experiential retail footprint in the world.

    RETAIL STRATEGY & DESIGN
    *SHOP Retail Design, Store of the year

    Brooks Running

    Activated the community of runners in Brooks’ first retail experience, becoming a social hub and runners destination.

    MARKET & RETAIL  STRATEGY &  DESIGN

    Timbuk2

    Integrated the San Francisco founded brand story across all channels to deliver customer acquisition and retention.

    RETAIL & MARKET STRATEGY & DESIGN , VISIONING
    **A.R.E Silver Award. International Store Design Innovation Award

    Walmart

    Reinvented the SuperCenter by aligning business drivers and designing unique consumer shopping experiences.

    RETAIL & MARKET STRATEGY & DESIGN, VISIONING

    Torani

    Increased product and market offering by facilitating the rediscovery of a
    100-year-old local brand through brand expansion from B2B into B2C.

    GO-TO-MARKET STRATEGY

    Title Nine

    Designed in store experiences to expand their retail impact and integrate their story. Feature walls guide the customer through the sales decision and focus on hero products.

    RETAIL & MARKET STRATEGY & DESIGN, VISIONING

    TESTIMONIAL

    Identifying and designing an authentic brand experience can be an intimidating assignment. This is where Jill Nickels provides deep insight into designing a unique customer experience which engages your audience in a forward-thinking atmosphere.  Her leadership and guidance will set you on a discovery path that allows you to see a vision of what could be, rather than what has to be… Jill Nickels and her team get you to think bigger, broader, and more beyond the now.  At the end of your process, you will be confident that what you achieve will be an authentic experience, representative of your brand.

    MARC MISIEWICZ

    Sr. Director, US National Accounts; Brooks Sports, Inc.